Pure Advantage is a not-for-profit lead by successful Kiwi businesspeople who want a greener, wealthier future for all of New Zealand.
Pure Advantage wants to see New Zealand take a leadership position in the global shift to green growth. They are concerned that the Government identifies emissions reduction as a risk to the agricultural sector and so will propose to do the bare minimum required.
Pure Advantage views the need to reduce agricultural emissions as an opportunity, not a risk and also sees opportunities in the areas of AgriTech, BioDiversity, BioProducts, Housing, Renewable Energy, Smart Grid, and Waste to Value initiatives. Their submission states that based on science we should commit to emissions reduction well beyond our current target. For example, action could entail 50% below 1990 levels by 2030 and an aim to achieve net zero emissions by 2050. It also mentions the importance of creating a concise plan for how New Zealand intends to reduce emissions.